What IS E-mail Marketing?
Email marketing is a strategy that uses email to deliver messages to your audience. Via email marketing, your company can promote:
- New products or services
- Sales promotions
- Achievements
You can also use email marketing to engage with your audience by sharing helpful, non-sales content. In addition, this digital marketing strategy is also handy for your lead generation and brand awareness efforts.
Benefits of email marketing
Let’s discuss each one:
1. Upsell opportunities
Once you’ve obtained your current customers’ email addresses, with their permission of course, your email marketing campaign can unlock a world of upsell opportunities so you can earn more sales.
For example, you can recommend more of your products that your customers would enjoy based on their past purchases. You can also tell your current clients about your new services to encourage them to sign up.
2. More conversions
Email marketing helps you expertly nurture your leads and nurture them into conversion.
For example, you can send email drip campaigns that enable your leads to learn more about your brand, encouraging them to make a purchase. That means you can enjoy more conversions in the long run for your business.
3. Increased customer loyalty
Staying in touch with your customers is the key to building brand loyalty that keeps them coming back for more. With email marketing, you can stay in touch with your customers long after they purchase, keeping your brand at the forefront of their mind.
Plus, you can use emails to send your customers special discounts or offers, encouraging them to purchase from you again in the future.
5 common types of email marketing
1. Welcome emails
Welcome emails are just what the name says, they welcome your potential customer to your brand and encourage them to learn more about your products or services.
Whenever someone signs up for your email newsletter or reaches out to your company, you can send them a welcome email. You can also send welcome emails to customers who have just purchased your products or subscribed to your services.
2. Promotional emails
Promotional emails enable you to showcase your products or services to your subscribers. They help you maintain awareness about your brand and encourage your audience to check out your newest offerings.
3. Newsletter emails
Newsletters are the perfect way to inform your audience about your brand. You can share recent updates about your brand, new products or services, helpful content from your website, and much more.
4. Lead nurturing emails
Lead nurturing emails usually come in the form of email drip campaigns. With an email drip campaign, you’ll target a specific group of your audience that is interested in a particular product or service and send them a series of emails over a period of time to nurture them towards conversion.
5. Survey emails
Survey emails are a great way to gather feedback and insights from your audience. You can ask them their:
- Experience with your products or services
- Interests
- Demographics
- And more
You can then use the information from your surveys to improve your products or services, and optimize your other marketing strategies.